8 Reasons Why Logo Is Important To A Business
McDonald’s golden arches, Nike’s simple swoosh, Coca-Cola’s iconic font — all these famous logos have been synonymous with the companies that they represent. In this saturated world where brands are constantly jockeying for top position, having a strong logo is crucial if you want your brand to be memorable. But what exactly makes a great logo? And what impact does a well-crafted logo have on a business? Let’s delve into those topics in this blog post as well as explore why it should be a top priority for any budding entrepreneur.
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Why is a Brand Logo Important?
- Will serve as your first impression
Your logo serves as the face of your business. Since it’s usually plastered on all of your products, it’s the first thing your customers see about you. Having a well-designed logo is your chance at leaving a great first impression on your customers.
- Gives your brand an identity
Your logo is the visual representation of your brand identity. It communicates to your customers what you do, what your products are, and what values you believe in. It also serves as a way to showcase your brand “personality”.
Take for example the logo of Froot Loops. The bright colors and rounded design gives off a very young and fun vibe, which is perfect for their branding. Meanwhile, let’s look at the brawny and tough mascot of Mr. Clean. It’s suitable for the brand since they want to signify that their products can defeat tough stains and dirt.
The right logo will serve as your main communication point. Which is why it’s important to design one that can properly convey your brand identity.
- Is the foundation of all your branding materials
In addition to #2, your logo will serve as your main branding material. It will be used in your website, packaging, business cards, brochures, Facebook ads, and more. It will also serve as the starting point for all your creative decisions, like your color palette, font style, and brand voice. If you have a well-designed logo, it will be easier to design all your materials, since you have a clear identity that you are building towards.
- Is your tool for brand recognition
Most businesses and brands can be found on multiple platforms. They are present on different social media pages, different apps, or multiple events. Use your logo as your main symbol — consistently use your logo on all your materials so that it will be more visible and familiar to your customer’s eyes.
Over time, you can build brand recognition. This means that when your customers see your logo, even for a split second, they can immediately recognize and remember your business. And that’s ultimately what most marketers are aspiring for.
- Portrays professionalism
Most customers expect a logo from a business now. It doesn’t matter if you are a small mom-and-pop shop, a new IT startup, or a medium-sized business. A logo is a basic requirement.
If you don’t have a logo, you’ll risk looking unprofessional. It conveys that you don’t really care enough about your business to design one. Worse, your customers will assume that your business is not credible or legitimate. And you don’t want that, do you?
There are multiple options available for you to use when creating your logo. Take a look at logo maker tools online, browse freelancer sites to hire a designer, or if you have a huge budget, contact a design agency.
- Draws customers
People are visual creatures. We tend to be drawn into items that we find visually appealing. The same goes for your logo design.
If people like your logo, they will be more likely to check your brand out. And it might also just nudge them into buying from you.
The key thing to keep in mind when designing your logo is your target audience. Try to come up with a design that they will find appealing and interesting. This is backed by data, too. According to studies, 60% of people will avoid brands with logos that they find ugly, even if the brand has great reviews.
Sounds tough, right? Which is why designing a great logo is important if you want to draw customers in.
- Separate you from competition
There are multiple brands and businesses in the world. No matter how niche your products are, chances are there are already dozens of brands that are competing with you.
One way to separate from your competition? It’s your logo design. Let’s say you are a small local coffee shop. The most common logo design for these types of businesses is a cup of coffee with a brown background. If you want to stand out, you can use a mascot, or use more eye-catching colors like red or dark orange. This way, you can easily pop-up when customers see the sea of brown logos.
And speaking of coffee shops, you’re probably familiar with the iconic Starbucks logo. Their green color scheme and mermaid icon stand out from the typical coffee-related logo concepts.
If you want to rise above your competitors, dare to step outside the box and design a creative and unique logo. You never know, you might hit gold just like Starbucks.
- Longevity
As time passes by, your business will grow and evolve. Your logo will then be a symbol of your brand’s heritage or legacy. Think of the logos of Apple, Coca-Cola, and Shell. Even with many business changes, their logos stood the test of time.
Because of how timeless their logo designs are, their logo still looks good by today’s standards and trends. It now serves as their icon, so much so that people can recognize their logo even without seeing the company name.
Wrapping Up
You might think that logo design is not important, but you couldn’t be more wrong. Your brand logo is an investment in the future of your brand, establishing a solid foundation for all your branding and marketing efforts down the line.
A brand logo is also more than just a visual element. It serves as a powerful tool to communicate your brand identity, engage your target audience, and differentiate your business in a competitive market.
Follow the tips above and you should be on your way to crafting a compelling brand logo. Good luck with your design journey!
