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Building a site for your real estate agency can be easier than you think

Building a site for your real estate agency can be easier than you think

Are you planning to create a real estate website for your company, but you do not know how to start? The industry is highly competitive, and there are many players in the real estate market, so you need to plan the design, usability of your website carefully and always update the data. You can choose different hostings and test them before you decide whether it is an appropriate hosting for you or not. We have prepared for you a step-wise guide on how to create a real estate website in 30 minutes. So, we recommend you do not make any purchases until you examine this information here. It will take you just a few minutes.

When you start a business, you will need a guide to make the process of building a website easier and simpler. Otherwise, you will be confused, and you may lose the attention of your potential visitors.

If you are a broker or an estate agent, you need to follow the guide, and you will simplify the process of website creation.

1.     Get the domain name

A domain name is a unique address for your clients, which they will follow on the Internet. For example, GoDaddy is a popular domain registrar to get the desired name for your website. However, you need to check whether the domain name is available or not. If the price is shown for that domain name, it is available.

There is some useful advice for people who need to choose the domain name for their real estate website:

  • It is better to have .com website for your real estate website;
  • A domain name has to be real and easy to remember;
  • You need to find a short name and try not to use hyphens;
  • We recommend you check the meaningfulness of the name.

2.     Choose hostings

After you have found an appropriate domain name for your company, you need to reserve an address. Nowadays, there are plenty of hosting companies, and the only thing to do is just choosing the best plan to work with the company. The basic plan will be enough to begin, and if you need it, you can upgrade it at any time.

3.     Choose a website builder

You will find a variety of website builders in the market. The development of new technologies provides opportunities for non-technical people to create and manage their own websites. It is easy to control both for beginners and professionals. Thus, a website builder will be:

  • with a variety of intuitive options;
  • user-friendly;
  • representing different niches;
  • full of useful plugins and new capabilities for a website.
  • define the type of real estate website.

It is necessary to determine an appropriate type of website in order to create an attractive website for renting and selling real estate. Here we have the following types:

  • promotion website – the main aim of the website is to advertise the company and to arrange consultations;
  • property listing website – this is the most common type of website, where a customer can find a variety of houses for sale and rent. It was the first type of website where different estate professionals could list a property, but not only real estate agents who were working for a company. As a result, a buyer can search through listings to find an appropriate real estate object. Also, a buyer can find detailed information about an object and ask for the contact details of a property owner;
  • real estate investing website;
  • property portal;
  • real estate investing website;
  • real estate marketplace;
  • real estate aggregator.

4.     Design and add useful features

The design of a website should be simple and clear because it attracts your potential client. You may upload high-quality photos for a real estate property in a beautiful manner on your website.

The website has to be mobile-friendly because mobile devices are small and standard websites can not be appropriate with small screens. Therefore, a website should be displayed perfectly for mobile users.

The most common and well-known features of a real estate website should involve:

  • registration form;
  • search function;
  • listing system;
  • property listing’s page;
  • property visualization;
  • property posting;
  • property value estimation.

It will be useful for users to have the following filters and opportunity to sort the listing:

  • price;
  • amount of rooms;
  • type of a house;
  • square feet;
  • lot size;
  • when it was built;
  • basement;
  • newest propositions;
  • price;
  • most photos available;
  • mortgage.

If you want to, you can enable users to search opportunities and settings to add listings to their favorites.

5. Searchability

It is significant for a real estate website to perform the information for a client in an appropriate way. Clients are likely to want properties in specific areas so that it is necessary to integrate a searching opportunity into the website. This way, a client can easily choose a type of property, the number of rooms, range of the prices, and other properties.

6.     Informative listings

When you build a real estate website, you need to double-check listings and all information on it. We recommend you to include only high-quality and professional photos as well as present only informative descriptions. Also, it would be useful to demonstrate videos for the clients, so they feel the atmosphere of the property.

Conclusion

The market in the real estate industry is rapidly expanding. Every few years, a new type of real estate website is presented. In order to build a website for a real estate company, you need to determine the type of website you will need. So, it would be best to decide whether it will be a real estate investing website, property portal, real estate aggregator, or a real estate marketplace. To Build a website, you need to get a domain name, choose a hosting, choose a website builder, design and add useful features, increase searchability, and create informative listings for your potential users to understand each detail without even visiting a place.

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