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How to Come Up with a Catchy Business Name for Your Online Store

How to Come Up with a Catchy Business Name for Your Online Store

More and more people find that online stores are a viable and profitable business to start, especially nowadays. Not only is it easier to create than a physical store, but there is also a broad reach of customers. Your physical location does not confine you. However, this means that there are also tons of competition.  With that said, you have to try to find a way to stand out. One way you can stand out is by assigning a catchy business name for your online store. When you have a catchy name for your online store, people will be able to recall it, which is great for your branding. Here are four tips on how you can come up with a catchy business name for your online store to get you started:

Keep it short and simple

With a catchy business name for your onlinestore, try and keep things short and straightforward. If it’s too long, your customers are going to make a shorter name for it anyway. You’re going to lose the point of your brand name entirely. Another side effect of a long name is that it’s going to be harder to remember. You also don’t want a long name, especially since people might make an acronym out of it. In some cases, the abbreviation can create an unfavorable name for your brand, which you don’t want to associate with you. Keep it short and sweet—something that people can recall easily and write without worrying about the spelling.  Many of the most recognizable brands out there only have one name, so try to stick to one word at most.

Create mash-ups

If you’re having a tough time thinking of creative ideas for your business name, you can try mashing up two words together. It’s a commonly used way that businesses have decided to make their name. Plus, there are endless possibilities when you do this. When mashing up two words together, make sure that the result adequately conveys a new meaning related to your business. A great example would be Netflix. Netflix is one word that came from both the words Internet and Flicks. Together, they convey that the service they provide are flicks that you can wash through the Internet. It’s simple and straight to the point. Nowadays, when we think of a streaming service, the first thing we think of would be Netflix. Also, as you can see with the Netflix example, they didn’t have to combine words precisely. If you can stylize it differently, don’t be afraid so.

Be Unique

When thinking up a catchy business name for your online store, you want to make sure that it’s unique. You don’t want it to alienate your target audience, but you should make sure that you stand out from your competitors. It’s always a good idea to get the market’s pulse and do some research to give you a better idea. Look up your direct competitors and try and see which names are most common in the scene. Once you know the pattern, you can use that to break it.  Taking a path different from your competitors can make it easier for you to establish your brand’s personality and reputation. Of course, this task is a lot harder than you would think. You have to be able to find recognizability along with uniqueness. Your competitors will probably use common keywords in your industry, so look those up as well.

Think big

When you start your ecommerce website, you have to think about both the short-term and long-term goals.  When it comes to thinking up your business name, you shouldn’t only think of the short-term effect. That name is a long-term investment. You want to stand out enough that your name is easy to recognize. However, you don’t want it to be a business name that’s so easy to realize that it melts in with the rest of the businesses in the same industry as you. There’s a reason people take a long time just creating and planning their brand strategy. When thinking about your business name, you should think big and create a strategy around it. Although it’s nice to make a business name centered around something that you like, you should still do a bit of research. Creating a strategy will help you align the business name with the product or service you provide and your business’s values. Before you commit to a business name, make sure that the name is scalable. Meaning, your business name would still make sense when it grows.

Conclusion

Coming up with a catchy business name is a lot harder than one would think. Even if you’re pretty creative, the choice is so endless that sometimes you need a little guidance to get started. The tips in this article should help you get a better idea of how you want to create your business name. Try the tips listed above and make sure that you’re happy before you commit to that name.

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