Four Scalable & Effective Digital Marketing Strategies to Try
Digital marketing has turned itself into a mainstream platform for revenue and innovation in business. Many tech experts believe that it will take over the marketing industry and will likely overshadow traditional marketing. The internet’s advent paved the way for this trend to become viral. But digital marketing has been in existence for almost 20 years. Earlier, digital advertising run by SEO agencies had simpler strategies such as email marketing and Pay-Per-Click (PPC). But nowadays, you have a wide array of digital marketing strategies for flexibility and scalability. For starters, you don’t have to complicate things when you want to harness digital marketing powers. To help you out and choose what strategies you can use, check out our list of the six main digital marketing types.
1. SEO (Search Engine Optimisation)
Let’s start with SEO, the most scalable and probably one of the most effective digital marketing strategies out there. If you’re familiar with keywords, it’s mainly because of SEO. The purpose of SEO is to optimise your brand or business’ website on search engines like Google and Bing. There is some competition between websites in a search engine to rank the highest in a search engine using keywords with the highest search volume relevant to your business or brand.
2. Pay-Per-Click (PPC)
PPC helps your brand or business to reach the top of a search engine result through the clicked paid advertisements you published online. However, PPC offers a temporary solution or a quick fix to boost your brand’s visibility online. It’s very in-demand during seasons such as Holidays as it’s an effective digital marketing strategy to announce or promote big sales. You can gauge your PPC’s success through the Click-Through Rate, the quality score, bounce rate, and conversion rate.
3. Content Marketing
This post is one of the best examples of content marketing. Most SEO agencies highly-utilise this kind of digital marketing as it mainly focuses on improving the impression and experience of customers towards your brand. Content marketing is what most reputable brands highly-utilise. It may not directly market your brand’s offerings, but it provides your audience and the rest of your target market with informative and solution-driven content. Brands that utilise content marketing likely publish blogs, articles, newsletters, infographics, and videos relevant to their offerings.
4. Social Media
Social media is considered the epicentre of digital marketing these days. With more than a billion users each day, it’s pretty easy to draw people to patronise your brand using this platform. There are many ways that businesses use social media as part of their digital Marketing strategy. One of them is creating a social media page wherein all the brand’s information is publicised.
It’s also used to advertise products, services, and causes. Social media is also the best platform to engage with audiences. Most businesses have multiple social media accounts to cater to their audience who have different preferred platforms.You can either choose from Facebook, Instagram, Twitter or Snapchat. TikTok is now considered an ideal social media platform to promote a business because of its number of users that already reached a hundred million in 2020.
Digital marketing is an excellent move to promote growth and progress to your business. However, it requires research, effort, and experts’ help to pull off a successful digital marketing campaign. In the end, its efficacy relies on how you execute each one of them.