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A Review of eCom Elites by Franklin Hatchett

A Review of eCom Elites by Franklin Hatchett

One of the most popular ways to make money online these days is by starting your own dropshipping store. The drop shipping model is quite unique in the sense that you do not need to stock products on your online store. Instead, you would post images of products that are available to sell and once someone places an order you would simply by the product from the manufacturer. Shipping details are provided to the manufacturer that they would use to ship the product directly to your customer. It would be very wise to purchase an online course in e-commerce and the one course that is the focus of this review today is eCom Elites.

The big advantage of this model is that you do not need to buy products in bulk or store them. Another advantage is that these products can be purchased for a very low cost, sometimes one or $2.00 with a markup of several 100%.

How to Learn Dropshipping

Although this may seem easy, there is actually a lot of knowledge that needs to be acquired before anyone should start their own store. It would be very wise to purchase an online course in e-commerce and the one course that is the focus of this review today is eCom Elites by Franklin Hatchett.

Who is Franklin Hatchett?

Franklin Hatchett is a Youtuber that does many “how-to” videos in the e-commerce space. A lot of his content is free but if you wish to get into more serious training you will need to purchase his course.
His eCom Elites course starts at $197 which is very affordable. There are nine modules in total with well over 200 videos of training. The entire course is video based and with very clear instruction. Learning this way has proven to be a lot more effective rather than learning from a course that is only text based.

Course Contents

In the first module you’re going to learn how to set up Shopify. For those that are new, you do not need to worry as this course is designed for beginners. You’re going to learn how to install a theme on your store, create all your pages, create a logo and whether or not you should go for a general type store or a niche based one.

challenge in drop shipping Business

One of the biggest challenges that people face when trying to start a drop shipping business is what products to promote. Franklin has a module that dedicated to sourcing products. Here you are going to learn where and how to find products and also how to find the right suppliers.
Although there are many ways to promote your products, your main advertising medium is going to be with Facebook. This is a very large module and goes into detail with how to set up your ads so that you will get the most success from them.

You will also learn how to get traffic using Instagram. With this form of advertising you will be looking for influencers that will be able to promote your products for a flat fee. With this model, you have a bit more control and many have achieved a lot of success with this advertising form.
You’re also going to learn how to capture your customers through email marketing. Many Dropshippers fail to incorporate some type of email marketing. This is something that you need to take advantage of because once a customer leaves your website, chances are they are gone forever. With an email campaign you can collect their email and send them promotions.
Email is also great with existing customers so you can keep in contact with them and let them know of any related products that you may start selling on your store.

Ecom Elites

Ecom Elites also teaches you how to use chat bots to automate your sales. If this is set up correctly, you should be able to gain more sales on autopilot without having to interact with the customers yourself.
In the ultimate package of eCom Elites, you will also get the Sales Funnel Academy which teaches you how to set up funnels using Clickfunnels. As funnels are very effective for sales, it’s something that should also be part of your marketing arsenal.
The course will also teach you how to set up Google Ads. You can use this in conjunction with Facebook ads or on its own entirely.
There’s also a section on SEO, which is essentially free organic traffic. Keep in mind this can take a very long time so it is not going to be your only form of getting traffic but really just to compliment your paid traffic.


Overall, the course is one of the cheapest out there but has so much training that the value is tremendous. There are many courses that cost over $1000 or more that are either just as good or in some cases can’t even compete.
This is why Franklin’s eCom Elites is such a popular option for those looking to get into ecommerce. It’s low entry fee allows those to get a good education on how to start a dropshipping business and to also save some money which can be put to greater use such as re-investment into your business.

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