Smartphones and tablets became more popular than computers and laptops pretty fast. According to the We Digital global digital report, the number of Mobile users worldwide has exceeded 5.135 billion. So, mobile apps are a culture we are all used to. According to Statista, by 2020, mobile apps should generate $188.9 billion in global revenue.
Now, 5G networks are being actively developed, and more and more devices support 5G connections. Of course, mobile development must change to keep up with modern times and virtual reality technology trends. I am going to tell you about the top trends in mobile development in 2019.
Augmented (AR) and virtual reality (VR) make the user experience as realistic as possible, especially in the gaming industry. Both technologies are also actively used by marketers for more effective interaction with the target audience — of course, with the help of mobile applications.
This year, the number of companies choosing AR and VR as a tool for promotion in the market is rapidly growing. And the more advertising campaigns involve social networks, the more elements of augmented and virtual reality they need to maintain interactivity. Instagram and Snapchat already use AR-filters, their competitors will not stay away.
Artificial intelligence has been and remains the main trend of digital technology in recent years. And its combination with machine learning shows such impressive results in the field of big data analysis that managers of large companies barely cope with the flow of insight.
Both technologies help mobile applications to search for logic in incoming information and, as a result, to select personalized offers for each user. With such a positive impact on the business combination of “AI plus machine learning” is in the top of requests for developers.
According to Statista, the global chatbots market is expected to grow to 1250 million US dollars by 2025. This is more than $1,000 million higher than in 2016. We can simply conclude that chatbots are an integral part of digital reality.
Chatbots will now act (in fact, already act) as virtual helpers in mobile applications. Thanks to the progress of artificial intelligence, chatbots can now be easily integrated into applications without complex coding.
The rather interesting infographics of Digital Commerce shows that up to 50% of B2B customers prefer self-service CRM. Chatbots are a new way to expand customer relationship management.
Contactless payment methods are what customers want the applications to have. There has been a gradual but significant change in how users do the shopping. We gradually use more and more credit, debit, mobile wallets and digital currencies rather than traditional cash.
Thus, mobile commerce has successfully become the preferred way of shopping. For business in 2019, it is important to be able to create great apps, implement payment gateways, as well as mobile wallets (such as Amazon Pay, Google Wallet, PayPal, etc.) with the secure encryption option.
AMP (Application Performance Management) lists were integrated into Google’s search in 2016, and developers have not looked back ever since. By implementing them in an application environment, developers have been able to use this version of HTML to better understand and retain users, and instant Facebook articles about this are one of many success stories. Of course, in 2019, the trend is growing in popularity.
Simplified UX helps users quickly navigate the application and find what they were looking for. Mobile application design should predict user behavior, be minimalistic, and use Swiping gestures to provide a holistic experience for users.
Remember Snapchat’s redesign: some time ago, they changed their recognizable application interface and gave more space to user-generated content and advertising. Users’ reaction to the new features of Snapchat was horrible: they claimed that the new Snapchat was more complex to use and then signed a petition to bring back the old, kind design. After all, the team from Snapchat had to return everything as it was. Snapchat took a step back in terms of design but was able to retain user loyalty.
With Apple, limiting availability goes beyond the equation. Application developers are looking for and will be developing applications for mobile accessories, mainly for smartwatches.
The watch and fitness industry is currently focused on smartwatches, but some major companies such as Zomato and Uber have invested in developing other applications. The 2019 year brought more wearable mobile accessories — watches, motion trackers and more.