Top Mobile App Development Trends For 2020
mobile app development trends 2020: Smartphones and tablets became more popular than computers and laptops pretty fast. According to the We Digital global digital report, the number of Mobile users worldwide has increased 5.135 billion. So, mobile apps are a culture we are all used to. According to Statista, by 2020, mobile apps should generate $188.9 billion in global revenue.
Now, 5G networks are being actively developed, and more and more devices support 5G connections. Of course, mobile development must change to keep up with modern times and virtual reality technology trends. I am going to tell you about the top mobile app development trends in 2020.
Augmented and virtual reality
Augmented (AR) and virtual reality (VR) make the user experience as realistic as possible, especially in the gaming industry. Both technologies are also actively used by marketers for more effective interaction with the target audience — of course, with the help of mobile applications.
This year, the number of companies choosing AR and VR as a tool for promotion in the market is rapidly growing. And the more advertising campaigns involve social networks, the more elements of augmented and virtual reality they need to maintain interactivity. Instagram and Snapchat already use AR-filters, their competitors will not stay away.
Artificial Intelligence and Machine Learning
Artificial intelligence has been and remains the main trend of digital technology in recent years. And its combination with machine learning shows such impressive results in the field of big data analysis that managers of large companies barely cope with the flow of insight.
Both technologies helpful mobile app development trends to search for logic in incoming information and, as a result, to select personalized offers for each user. With such a positive impact on the business combination of “AI plus machine learning” is in the top of requests for developers.
According to Statista, the global chatbots market is expected to grow to 1250 million US dollars by 2025. This is more than $1,000 million higher than in 2016. We can simply conclude that chatbots are an integral part of digital reality.
Chatbots will now act (in fact, already act) as virtual helpers in mobile app development trends. Thanks to the progress of artificial intelligence, chatbots can now be easily integrated into applications without complex coding.
The rather interesting infographics of Digital Commerce shows that up to 50% of B2B customers prefer self-service CRM. Chatbots are a new way to expand customer relationship management.
Mobile wallets and payment gateways
Contactless payment methods are what customers want the applications to have. There has been a gradual but significant change in how users do the shopping. We gradually use more and more credit, debit, mobile wallets and digital currencies rather than traditional cash.
Thus, mobile commerce has successfully become the preferred way of shopping. For business in 2019, it is important to be able to create great apps, implement payment gateways, as well as mobile wallets (such as Amazon Pay, Google Wallet, PayPal, etc.) with the secure encryption option.
Accelerated mobile pages via AMP and EMM
AMP (Application Performance Management) lists were integrated into Google’s search in 2016, and developers have not looked back ever since. By implementing them in an application environment, developers have been able to use this version of HTML to better understand and retain users, and instant Facebook articles about this are one of many success stories. Of course, in 2020, the trend is growing in popularity.
UX: From complex to simple
Simplified UX helps users quickly navigate the application and find what they were looking for. Mobile application design should predict user behavior, be minimalistic, and use Swiping gestures to provide a holistic experience for users.
Remember Snapchat’s redesign: some time ago, they changed their recognizable application interface and gave more space to user-generated content and advertising. Users’ reaction to the new features of Snapchat was horrible: they claimed that the new Snapchat was more complex to use. then signed a petition to bring back the old, kind design. After all, the team from Snapchat had to return everything as it was. Snapchat took a step back in terms of design but was able to retain user loyalty.
Increased demand for mobile accessories and IoT
With Apple, limiting availability goes beyond the equation. Application developers are looking for and will be developing applications for mobile accessories, mainly for smartwatches.
The watch and fitness industry work smartwatches on this time, but some major companies such as Zomato and Uber have invested in developing other applications. The 2020 year brought more wearable mobile accessories — watches, motion trackers and more.
Chatbots will now act (in fact, already act) as virtual helpers in mobile app development trends. That’s why most of the top app development companies are already using them when working on their projects. There are a lot of ways chatbots can actually help you grow your business. If they are implemented in the right way, chatbots can be used not only for answering simple questions, but also to act as your virtual assistant. One of the most important benefits is, of course, that chatbots are providing you instant customer service. Regardless of your availability and working time, chatbots can always take care of customer’s questions for you. The thing that chatbots with more advanced options are offering is collecting marketing data. For example, if user signs in a chat with their Facebook profile, you can collect data from their public profiles, or request them to sign in with their e-mail addresses. On the other side, customers are also receiving a high value from using chatbots. They can get product recommendations based on their own needs, or help with navigation and find products they are looking for without the need to wander through the different website pages. A lot of companies are using chatbots to remind customers about items in their shopping carts. In this way, the average cart abandonment rate could be highly decreased. Chatbots can be completely customized, depending on the industry of your business, the number of your clients, and the needs of the clients. There are numerous ways how chatbots can improve your business and that is the reason they are used in many different industries such as e-commerce, real estate, and the hospitality industry.